1. Стратегия бренда и маркетинга

• Создание продуктовой стратегии компании, бренда.
• Аудит бренда, разработка бренда, ребрендинг, рестайлинг и продвижение бренда (бренд продукта, HR-брендинг, личный брендинг).
• Стратегический маркетинг.
• Антикризисный маркетинговый план.
• Трендвотчинг и прогнозирование.
• Проведение маркетинговых исследований (custdev создание customer journey map).
• PR-сопровождение.

2. AI-низация бизнеса. Интеграция нейросетей в различные сферы бизнеса

• Оптимизация рабочего процесса за счет AI.
• Повышение эффективности отдела маркетинга.
• Создание звездных Нейро-кейсов.
• Обучение нейросетям.

3. Визуальная и смысловая упаковка продукта (бренда)

• Разработка ДНК бренда.
• Анализ смысловой структуры бренда.
• Разработка айдентики проекта (фирменный стиль; логотип; брендбук).
• Подготовка презентаций проектов: дизайн и верстка презентации в формате pdf.
• Создание рекламных креативов.
• Видеопроизводство. Создание рекламных/презентационных видеороликов и графических анимированных видео-продуктов.
• Оформление визуального контента для соцсетей.

4. Digital-продвижение

• Стратегия Digital-продвижения (диагностика настроек аналитики, рекламных кабинетов, таргетинга, сегментов аудиторий, эффективности каналов привлечения клиента и т.д.).
• Реализация рекламных кампаний в интернете: контекстная и таргетированная реклама, лидогенерация.
• SММ-сопровождение (стратегия, создание графического и текстового контента, продвижение постов).
• Продвижение на YouTube. Рекламное продвижение созданных видеопродуктов в интернете, включая продвижение в соцсетях и на видеохостингах.
• Работа с сообществами и амбассадорами.
• Продвижение в интернете. Создание и поддержка страниц-визиток проекта в Интернете. SЕО оптимизация страниц-визиток, привлечение трафика потенциальных пользователей на сайт.

"Monarkhiya" was the first star federal-scale brand in the portfolio, widely recognized thanks to a successful rebranding in 2008. Initially, the brand was positioned under the slogan "Absolute Monarchy. Your Desires are the Law", emphasizing its premium quality and special status.

Change in Positioning (Rebranding)
After rethinking its strategy, the new positioning associated the brand with Russia’s historical heritage, presenting it as "vodka by the recipe of Catherine the Great." This concept highlighted the brand’s deep roots in Russian culture and its connection to a Great Era.

Development of a Brand Book and Marketing Activities
To strengthen the brand’s new identity, a brand book was created describing the key attributes and standards of visual style, advertising, and marketing materials. Promotion followed a clearly developed program until 2013, including active advertising campaigns and special events aimed at reinforcing "Monarkhiya" as the heir to great traditions.

Restyling in 2012
In 2012, "Monarkhiya" underwent a restyling that included updating the packaging design and logo to achieve a more modern and appealing visual look. At the same time, recognizable elements of the original design were preserved, which helped maintain the loyalty of existing consumers while attracting a new audience.

Aleksandra Vereteno is a leading brand architect in Russia, an expert in neural networks, and a pioneer in developing value-driven impression branding in the country. Since 2018, Aleksandra has been actively building her personal brand. Based on her expertise and uniqueness, she created the unique FEELosophy of Meaning, which helps experts and businesses grow their work.

The brand’s growth began on the platform "Nezyagram," where her content quickly gained popularity, reaching 90,000 followers. After this successful start, she expanded her presence to other platforms, including TenChat (currently 12,000 followers), a YouTube channel with 5,000 subscribers, and additional social media channels.

Aleksandra regularly speaks at various nationwide and international conferences and forums.
She also designs and delivers educational courses and webinars for the Neuro Business School as well as for institutions such as Innopolis University and the Russian School of Management, collaborating with leading universities in Russia, including SPbGEU and Dostoevsky Omsk State University.

She publishes commentary in the media, maintains expert blogs, and writes books.

1. Recruitment (2018)
Collaboration with Bars Auto Holding began in 2018. The first step was recruiting qualified specialists for key positions: a brand manager and SMM marketers. These professionals became the foundation for building an effective team whose task was to increase brand awareness and promote it in the market.

2. Rebranding Process and the Development of the "Bars Family Territory" Concept (2021)
In 2021, we launched a deep rebranding process for the BARS brand. The new concept included not only a visual identity redesign but also the creation of a unique customer value proposition, which helped the company stand out among competitors. The "Family Territory" concept became the cornerstone of Bars Auto Holding’s brand development and promotion strategy.

3. Brand Promotion and Remote Team Management
Since the beginning of our cooperation and to this day, our agency has been providing Bars Auto Holding with ongoing consulting services in internet marketing and branding. We help the company adapt to changing market trends, optimize marketing campaigns, and improve the overall effectiveness of its promotion strategies.

4. Development of Bars Auto Holding’s HR Brand
Our task was to create a dynamic HR brand to attract talent to the automotive industry. A comprehensive HR branding strategy was developed, based on the ideology "Family Territory — Territory of Comfort", emphasizing the importance of support and care within the team.

As part of this strategy, the company introduced innovative approaches to employee training and motivation, regularly conducts workshops and seminars for development, actively supports staff initiatives, and provides both financial and additional bonuses.

Bars also integrated corporate values into business processes through the creation of a brand mascot, merchandise development, and partnerships with educational institutions to attract and train new talent. These steps strengthened team spirit, increased employee loyalty, and contributed to the company’s overall success and market position.

An internal brand ambassador program was also implemented.

🔗 Bars Auto Holding Official Website

1. Exhibition "BMW Through the Eyes of Neural Networks"
This project combined offline exhibitions in Omsk and Tyumen with active coverage in social media and mass media, including gamification and the use of neural networks.

The exhibition was aimed at developing the concept "Bars Family Territory" and strengthening the brand through advanced technologies.

The effect of the exhibition was confirmed by a feature on RBC, increased traffic to the Auto Holding’s website, positive client feedback, and a prize-winning place at the Automarketer of the Year 2023 competition.

Other exhibitions:

• "Great Paintings"
• "Cosmonautics Day"
• "Russian Seasons"
• "The Instinct of Speed Through the Eyes of Neural Networks"

2. VRTN NeuroRoute of Impressions in St. Petersburg
The VRTN NeuroRoute of Impressions in St. Petersburg offers a unique journey on a scooter or on foot, developed by our agency for the CyberGuide platform.

This free route takes visitors through the city’s most famous landmarks, such as the Hermitage and Nevsky Prospect. Each stop is enriched with history, interpreted through modern technologies, providing unforgettable impressions and a fresh perspective on the cultural heritage of St. Petersburg.


3. NeuroVideo Clip for the song "Tuda" on Apple Music
This project is a visual journey created with neural networks. The clip combines elements of modern technology and cultural heritage, transforming musical motifs into captivating visual imagery.

It was created through networking on TenChat.

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